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Cicero & Bernay's Tariq Al Sharabi explores the strategies driving relevance and results for today's PR, events and experiential landscape.

The changing face of PR, events and experiential in MENA

Predictions 2025: The year ahead for influencer marketing

OOH Industry Snapshot: MPN and ARN’s Josh Busteed

OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh

Roger Halaby, CEO, Hanging Gardens Agency

What about consumer behaviour today? – by Hanging Gardens’ Roger Halaby

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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