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Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Souad Merheb, General Manager, Teeb Made on the non-linear path to success in the Saudi creative landscape

Lines, layers and legacy: a path through creativity and culture

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi

Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: “Leadership isn’t about titles; it’s about impact”

women in advertising

IWD 2025: “Our presence isn’t just needed; it’s essential”

IWD 2025: What real empowerment looks like

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

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THE WORK

Honda campaign places it as the backbone of speedy deliveries

Rewrite The Gap

Creative Digital Featured The WorkApr 25, 2025

Shantelle Nagarajan

ItsHerWay launches Rewrite The Gap to empower mothers in MENA

Enchanteur

Advertising Creative Digital Featured Marketing Media The WorkApr 25, 2025

Enchanteur reveals strategy behind bold Valentine’s move that won the internet

Advertising Creative Digital Featured Marketing Media The WorkApr 25, 2025

MG Egypt highlights how even people who don’t own the cars, love them

SMASHREQ

Advertising Creative Digital Editors' Picks Featured Marketing Media Special Feature The WorkApr 24, 2025

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

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Snap Case Study – Level SHoes

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Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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