fbpx
DigitalFeaturedMediaOpinion

IWD 2025: “Our presence isn’t just needed; it’s essential”

"To my fellow women in advertising, I say this: don’t settle for a place that doesn’t truly see your value," says Mona Hassanie, Head Of Strategy – UAE, VML

women in advertising

As a third-culture kid I’ve always been in-between cultures, moving from one place to another – with my professional journey starting in São Paulo, then Beirut and for the past years in Dubai, a place I happily call home. This naturally gave me the opportunity to experience different working cultures and on a more individual level to expand my global network and cross paths with different clients and colleagues – all of which have helped shape my career and who I am today.

More importantly, these experiences broadened my perspectives and allowed me to observe common patterns of challenges women face in the adland – some of which I share below:

Leading in a space designed for men


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.