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The advent of the AI client

Grandma breaks all demographics

WARC announces jury for the Middle East & Africa WARC Awards 2024

Going beyond: Learning from fictional worlds

Measuring the ROI on brand experiences – by Imagination’s Christophe Castagnera

Trends that will drive brand experiences in the Middle East

The first World Cup for a passionate footballing region – by Imagination’s Christophe Castagnera

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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