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Landmark Group Landmark Reach

Landmark Group launches division to support partner brands, spur CX

Key card Rixos Hotels

Keys to unlocking the ‘suite’ spot in hospitality marketing

Créo

Créo performance marketing agency begins homegrown Dubai journey

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Data at work: Shaping brands and consumer habits

Better brand experiences > personal data: UAE, KSA consumers

Nurcan Arcan regional marketing director SAS

Hyped up – by SAS’s Nurcan Arcan

2021 digital marketing customer experience trends tilts towards hyper-personalisation, by PivotRoots’ Yogesh Khanchandani

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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