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Key card Rixos Hotels

Keys to unlocking the ‘suite’ spot in hospitality marketing

Créo

Créo performance marketing agency begins homegrown Dubai journey

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Data at work: Shaping brands and consumer habits

Better brand experiences > personal data: UAE, KSA consumers

Nurcan Arcan regional marketing director SAS

Hyped up – by SAS’s Nurcan Arcan

2021 digital marketing customer experience trends tilts towards hyper-personalisation, by PivotRoots’ Yogesh Khanchandani

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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