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Case Study: Centrepoint uses AR lenses on Snapchat to drive offline purchases

Consumer expectations in a new-er normal, by Initiative’s Poonam Lakhani

Survey by Next Broadcast Media finds Gen Z and Millennials in Saudi prefer podcasts during Ramadan

Breaking the surface, by TBWA\RAAD’s Maian Alken

How to prepare your small business for Ramadan 2022: Tips for entrepreneurs

Al Emarat TV announces its shows for the Holy Month of Ramadan

Do you close your ears during Ramadan? By DMS’s Carl Chalhoub

High demand, by DMS’s Ramy El Kassis

Time to ditch the Ramadan cliches, by OMG Transact’s Farah Basmaji

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THE WORK

TBO brings retro vibes to Black Friday campaign

CIB

Advertising Creative Digital Featured Marketing Social Media The WorkDec 6, 2024

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Featured Marketing The WorkDec 6, 2024

Shantelle Nagarajan

Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks

Featured Marketing The WorkDec 5, 2024

Shantelle Nagarajan

Al Ain Farms celebrates UAE National Day with limited-edition labels

7X Emirates Post Group The Maestro

Advertising Creative Digital Featured Marketing The WorkDec 5, 2024

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

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