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Case Study: Centrepoint uses AR lenses on Snapchat to drive offline purchases

Consumer expectations in a new-er normal, by Initiative’s Poonam Lakhani

Survey by Next Broadcast Media finds Gen Z and Millennials in Saudi prefer podcasts during Ramadan

Breaking the surface, by TBWA\RAAD’s Maian Alken

How to prepare your small business for Ramadan 2022: Tips for entrepreneurs

Al Emarat TV announces its shows for the Holy Month of Ramadan

Do you close your ears during Ramadan? By DMS’s Carl Chalhoub

High demand, by DMS’s Ramy El Kassis

Time to ditch the Ramadan cliches, by OMG Transact’s Farah Basmaji

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THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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