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Nielsen Research Reveals How Meta Maximises ROAS for Businesses in MEA

Meta restricts generative AI use for certain advertisers

Popular communication trends in Ramadan for Saudi Arabia

Roche Diagnostic’s ‘Jasady’ puts women’s health in the spotlight

When was the last time you started something new? – by Al Masaood’s Marwa Kaabour

MetLife and ‿ And Us launch a website that makes you switch off

Brand Travel, by Interbrand’s Nancy Villanueva

The Middle East’s response to sustainable beauty in the rapidly evolving beauty market, by Liht Organics’ Nerissa Low

Hill+Knowlton Strategies to lead Bayer consumer health’s communications in Egypt

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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