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IKEA explores Ramadan through the eyes of a little boy

By Jalaja Ramanunni

The story of Ramadan told through the eyes of a little boy, Sami.

Through the eyes of Sami, a little boy who wishes to feel included in the celebration, Al-Futtaim IKEA’s movie ‘Togetherness Assembled’ portrays the spirit of the holy month and its significance in family life.
Al-Futtaim IKEA, Swedish retailer of home furnishings in the region, launched its newest campaign in collaboration with its creative and strategic agency partner, GREY Dubai.
The film highlights the importance of family bonds and traditions during the holy month from a child’s perspective. The movie portrays the spirit of the holy

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