Grey MENA has announced its appointment as the creative and strategic agency for Al-Futtaim IKEA in the UAE, Qatar and Oman region. The account win follows a competitive pitch process involving five network agencies. As the lead creative and strategy agency partner, Grey will be responsible for developing Al-Futtaim IKEA’s creative communication campaigns, positioning, and supporting its growth and expansion across these markets.
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Carla Klumpenaar, GM – marketing, communication & interior design, Al-Futtaim IKEA, UAE, Qatar, Egypt & Oman, said: “We are excited to bring onboard Grey MENA as our creative and strategic agency in the UAE, Qatar, and Oman. As a brand, we are connected with our consumers with everything we do, and our aim is to create a better everyday life for many people. Grey offers a like-minded approach driven to fulfil the IKEA vision by creating campaigns that inspire and emotionally connect with the consumer at every touchpoint.”
Philippe Berthelot, managing director, Grey, said: We’re thrilled to get the opportunity to partner with Al-Futtaim IKEA, one of the most creatively ambitious and successful brands in the world. They have assembled a fabulous marketing team in the Middle East, and we can’t wait to get going and support them on their inspiring journey and create famously effective work together.”