Campaign Middle East rounds up the latest AI platform updates from April. Here are the key highlights:
Gemini:
Google has announced the launch of Personal Intelligence for users in the Arab world, allowing Gemini to securely connect with apps such as Gmail and Google Photos to deliver more personalised and useful responses. Users can choose which apps to link, giving them control over how the feature works.
The company has also introduced a new memory import feature, launched on 27 March across the region, enabling users to transfer preferences, relationships and personal context from other AI apps so Gemini can better understand them without starting from scratch.
Meanwhile, Search Live has expanded to all supported languages and markets, allowing users in more than 200 countries to interact with Search through voice and camera-based conversations.
Lyria 3:
Google also announced the launch of Lyria 3, Google DeepMind’s latest generative music model, available in Arabic (beta version) around the world. Lyria 3 will be accessible to all users on Google Gemini website.
Canva:
Canva has launched Canva AI 2.0, transforming the platform from a design tool into an AI-powered creative workspace. Users can type or speak ideas and instantly generate editable presentations, campaigns, spreadsheets or content.
New features include conversational design, personalised brand memory, automated workflows, web research, scheduling tools and integrations with platforms such as Slack, Gmail and Google Drive.
The update signals Canva’s push to compete across design, productivity and workplace AI tools.
OpenAI:
OpenAI has introduced a major upgrade to ChatGPT’s image capabilities, Images 2.0, marking a shift from standalone image generation to a more integrated creative workflow.
The update brings improvements including more accurate text rendering, greater consistency across multiple images, and enhanced realism. It also introduces reasoning capabilities that allow the system to better interpret complex prompts and generate structured outputs such as advertisements, social content, and UI mockups.
By comparison, DALL-E 3 – released in 2023 – focused on prompt-to-image generation and visual quality, but struggled with legible text and consistent outputs across a series.
While not positioned as a direct replacement, the latest update moves beyond earlier models, expanding image generation into more practical, production-oriented use cases.
Meta AI:
Meta has launched Muse Spark, the first AI model from Meta Superintelligence Labs, designed to power a faster and smarter Meta AI assistant.
The model brings stronger reasoning, image understanding and multi-agent task handling, with rollout planned across WhatsApp, Instagram, Facebook, Messenger and Meta’s AI glasses. Meta also introduced shopping and discovery features that pull recommendations and content from its own platforms.
Canva partners with Claude:
Canva announced the next step in their collaboration with Anthropic, bringing the power of Canva Design Engine and Visual Suite into the newly launched Claude Design by Anthropic Labs.
This move makes it easier for users to turn AI-generated drafts and ideas in Claude into fully editable designs in Canva, where they can be customised, brought on-brand, and collaborated on, and then ready to share or publish.
