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Inflation makes IKEA furniture more affordable

Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand’s commitment to keep products affordable for customers. The campaign highlights a range of Al-Futtaim IKEA products that have not seen a price increase, despite the rising costs of raw materials and logistics.

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With the aim of creating a better everyday life for more of the many people, the Swedish retailer aims to make a conscious effort to maintain current prices providing affordable and sustainable home furnishings to its customers.

“As a company, we understand the importance of affordability in today’s economy. With this campaign, our goal is to remind consumers that Al-Futtaim IKEA is committed to keeping prices low while still providing well designed functional products. We want to showcase the efforts we make to ensure that our products remain accessible to everyone and make a better everyday life for more of the many people”, says Carla Klumpenaar, IKEA’s Al-Futtaim GM marketing, communication, HF and retail design in UAE, Qatar, Egypt and Oman.

Hence, for Al-Futtaim IKEA, it was important to highlight the several products that have had no price changes overtime and remained affordable. More than 80 products in total have not been affected by price increases which includes SUNDVIK, STRANDMON, GULLIVER and LACK.

Together with INGO The Agency (Hamburg and Stockholm), the Swedish retailer came up with the campaign that is built on the fundamental principles of macroeconomics. Inflation is a sustained increase in the overall price level of goods and services in an economy over a period of time. If a company doesn’t raise the prices of its’ products in line with inflation while similar types of products in the market are increasing, products will effectively become more affordable to the consumers.

The campaign will be seen in different out of homes, in-store, print editions around Dubai as well as its social channels in UAE and Qatar.