esports Archives - Page 7 of 8 - Campaign Middle East

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- Agency of the Year
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- Industry Forum
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MMP Worldwide Bidstack Partnership

MMP World Wide partners with Bidstack

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

How big brands are utilising gaming and e-sports during Ramadan

EGA and Acer partner to launch “It Lies Within” predator gaming campaign

Amazon joins forces with MENATech to expand Amazon University Esports to UAE and KSA

Scopernia launches esports consulting service for the Middle East

Serviceplan Group Middle East launches ‘House of Gaming’ division to harness the potential of gaming & esports marketing

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

The Gaming opportunity, by Serviceplan’s Natalie Shardan

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Page 7 of 8

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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