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Scopernia launches esports consulting service for the Middle East

Scopernia, a new generation management consulting firm, has launched a gaming consulting service – Scopernia Gaming.

Designed to accelerate the growth of organisations and enable them to be future-fit, Scopernia Gaming empowers businesses to draw from the learnings of the gaming industry and apply best practices in their operations for higher levels of efficiency and productivity.

Scopernia Gaming also supports organisations to become more actively involved in the gaming world and also to design and develop their brand strategies to appeal to the next generation of digital-first game-savvy customers. Through insights on the right gaming community to engage, organisations can develop a strong engagement strategy that translates to tangible benefits.

With more than 40 per cent of Gen-Z being active gamers, learning from the gaming industry will help organisations in any business sector to engage with the younger generation by understanding how they live, think, work, and consume differently.

Scopernia Gaming is the result of a strong collaboration between Scopernia and gaming industry expert Lalit Vase, who led Red Entertainment Distribution, a video games distribution and marketing house for 20 years; founded Power League Gaming, a gaming and esports focused strategy and activation agency, and founded NASR ESPORTS, the leading esports team in the MENA region.

Announcing the launch, Jeremy Denisty, managing director MENA at Scopernia, said: “Scopernia Gaming is truly a game-changing consulting service in the region. It takes into consideration one of the most important audiences for all organisations – the Middle East’s largest demographic, its youth. By understanding the aspirations and attitudes of young people through insights gained from the gaming industry, we will support government and business entities to be prepared for the future.”

He added: “Further, we support organisations to gain the most from the gaming ecosystem rather than do the cursory banner-ad approach that does not gain effective eye-balls. By gaining an in-depth understanding of gaming communities, organisations can learn more about customer behaviour, especially that of youth, and new ways of living. This will accelerate the positive transformation of organisations as well as build an ecosystem of opportunities to thrive in the new normal.”

Launching Scopernia Gaming was a natural fit to the existing operations of the company, he explained. “Making organisations future-fit is our core business. So naturally, helping entities, entrepreneurs, and business leaders harness the power of gaming as one of the fastest-growing and most successful industry was an organic evolution. With the pandemic calling for internal transformation of organisations, gaming consultancy offers an efficient pathway to make them agile, flexible and relevant. Lalit Vase brings a strong understanding of the gaming community which enables us to identify and build brand values that foster genuine connections.”

Scopernia Gaming’s co-founder Lalit Vase said: “I have spent more than two decades in video gaming and have seen it grow from a niche business to a mainstream form of entertainment. The video gaming and esports industry has a bright future in the Middle East. With Scopernia Gaming, we aim to advise people and companies on how they can leverage the learnings from the gaming industry.”

By delivering gaming consulting services, Scopernia Gaming aims to make its partnering entities relevant to the young customer base and foster real-time engagement. Gaming consultancy also brings enormous value internally as entities can optimise their operations, attract, and build talent and accelerate growth.

Scopernia brings extensive experience in business consultancy, having helped more than 150 companies across EMEA become future-fit and a force for good. The firm has supported organisations such as Chalhoub Group, Unilever, Engie, and medium & large family businesses seeing the future and preparing for it, from inspiration to strategy to implementation. With its cross-sectorial experience and extensive transformation expertise, Scopernia questions the status quo and shares ideas that shape opportunities.

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