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Gaming as a channel – by Mediaplus’ Charbel Jreijiri

MMP Worldwide Bidstack Partnership

MMP World Wide partners with Bidstack

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

How big brands are utilising gaming and e-sports during Ramadan

EGA and Acer partner to launch “It Lies Within” predator gaming campaign

Amazon joins forces with MENATech to expand Amazon University Esports to UAE and KSA

Scopernia launches esports consulting service for the Middle East

Serviceplan Group Middle East launches ‘House of Gaming’ division to harness the potential of gaming & esports marketing

KSA Gaming Industry attracts Global Players Webedia Arabia Group finalizes acquisition of SaudiGamer.com

1 … 4 5 6

Page 5 of 6

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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