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Barn’s appoints Horizon FCB Saudi as lead agency

Barn’s coffee chain appoints Horizon FCB Saudi as lead agency

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Adidas Kaf by Kaf

Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia

Matt McKie, Director of Marketing, Manchester United

Manchester United’s Matt McKie places sports marketing in the spotlight

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

The broadcast success of first ever Esports World Cup in Riyadh

Esports World Cup

DAZN to broadcast first Esports World Cup starting July 3

THE WORK

Apple AirPod 4 Pedro Pascal

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

instashop

Advertising Creative Featured News The WorkMar 20, 2025

Shantelle Nagarajan

Dubai Tram turns heads with instashop rebrand launch

UNHCR Campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 20, 2025

UNHCR Ramadan campaign sparks humanity, collective action to change lives

Hisense Ramadan

Advertising Creative Featured Marketing The WorkMar 19, 2025

Shantelle Nagarajan

Hisense offers consumers the spirit of togetherness this Ramadan

UN Women Impact BBDO InkVisible campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 19, 2025

InkVisible campaign in Pakistan raises Parliament support for women’s protection

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Snap Case Study – Level SHoes

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Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

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Deliveroo and Humantra make billboards ‘drinkable’

Mar 13, 2025

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