The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years.
Created to position the EWC as the premier esports property, The Founding Partners campaign honours the companies that backed the vision from the beginning. Rather than relying on a traditional sponsorship announcement, the campaign positioned stc, Qiddiya, Jameel Motorsport and Sony as brands helping shape both the foundations and future of the EWC.
“The goal was to integrate these partners into every aspect o
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