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Backlite Media OOH Abu Dhabi Triple Crown

UAE Ministry reviewing Dubai OOH manual “as unified reference on all federal roads”

Billboards OOH

Bye bye ‘visual clutter’: Ad leaders hail Dubai RTA’s OOH move

BackLite Media Jimmy Choo DOOH campaign

BackLite reveals strategy behind slick Jimmy Choo campaign

Hypermedia’s expansion for a true impact in OOH lies in AI and data

Billboards in Dubai: A visual symphony

Hypermedia and Reem Mall introduce first of its kind digital ad shopping experience

OOH Guide 2022: Playing catch-up – by Intiative’s Safwat Abdulkhalek

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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