Hypermedia has secured exclusive out-of-home media rights for Reem Mall.
The partnership agreement designates Hypermedia with the task of installing, maintaining, and managing the mall’s complete media network.
Hypermedia, a subsidiary of W Group has achieved a milestone in unlocking the power of smart technologies with data analytics in the retail environment.
It will provide a measurable impact indoors by providing consumer insights to advertisers.
Hypermedia will be rolling out one of the largest digital networks in UAE Malls, with more than 200 digital signages and promotional spaces in Reem Mall.
The media firm is reinforcing its status as a leader in the UAE’s OOH advertising landscape, but it’s cementing its position as a regional leader in retail media and OOH digital transformation, expanding on offering real-time targeting and audience measurement.
Habib Wehbi, W Group Chairman and CEO, said: “We are thrilled to secure this strategic partnership with Reem Mall. This milestone achievement underscores Hypermedia’s commitment to growth and innovation in the DOOH landscape.
“By integrating our advanced digital media network with Reem Mall’s cutting-edge facilities, we are keen on delivering unparalleled DOOH advertising experiences that will captivate consumers and redefine the shopping journey.
“This collaboration marks an exciting chapter for Hypermedia and reaffirms our position as a leading player in this industry,”
Bruce von Kaufmann, Mall Director of Reem Mall, said: “We are delighted to announce our partnership with Hypermedia for the deployment of an extraordinary digital network within Reem Mall.
“With over 200 state-of-the-art digital signs strategically placed throughout the Mall, we are set to create one of the largest and most immersive digital networks ever seen in UAE Malls.
“Through our collaboration with Hypermedia, we will seamlessly integrate captivating digital displays into our visitor journey, allowing brands and retailers to connect with our diverse audience in compelling ways.”
Reem Mall’s ecosystem seamlessly connects retailers with customers, enabling innovative promotions and personalised deals for every shopper.
By integrating audience measurement and analytics with Hypermedia, both are delivering customised recommendations and deals that cater to the unique preferences of each customer.
Hypermedia’s AI-enabled software, which integrates seamlessly with any digital signage CMS platform in Reem Mall, and the 24 x 7 data analytics services primed to deliver real-time audience insights will bring about more personalised messaging, making room for optimisation, efficiency, and more accurate marketing strategies, leading to endless marketing measurable opportunities.
The collaboration is set to create a new benchmark for DOOH advertising in the UAE, providing an enhanced and immersive shopping experience.
First of their kind in the region and spearheaded by Hypermedia, these analytics tools will provide credible, real-time reporting on metrics, such as audience traffic, impressions, qualified views, and view times to validate ad performance and identify which ads are performing best.
By pooling their expertise and resources, these two parties are taking media suppliers-brands-consumers liaisons to new heights and changing the digital journey for millions of visitors and shoppers to Reem Mall.
Hypermedia is bridging the gap in campaign effectiveness through real-time audience data.