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DDA launches brand strategy vertical DNA with MENA hub in Dubai

Sam Zemouri, Executive Director, Auditoire Luxe MENA

Auditoire Luxe MENA appoints Sam Zemouri as Executive Director

John Davenport, ECD, Vice Media - UAE, UK, Singapore.

Exploring an alternative as people shun (bad) ads, “cancel” noise

Time for retail to get more phygital

Augmented Reality: Effortlessly Crafted for Luxury Retail, by Snap Inc’s Rasha El Ghoussaini

Dior, Snapchat launch new AR experience

Luxury and fashion group LVMH appoints Publicis Media as its agency in EMEA region

THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

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May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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