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Retail finds itself at the nexus of physical and digital worlds, giving rise to the ‘phygital’ era — a hybrid of physical goods with digital counterparts.
This shift in brand strategy and consumer behaviour toward a cross retail model isn’t just a passing trend; it’s becoming necessary for businesses to stay competitive in a modern retail sector where data and technology are dictating how customers interact with businesses.
A recent McKinsey survey found that two-thirds of the retail industry feels that growing omnichannel and digital services is both the most significant trend, and greates
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