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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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DEI

Women in advertising: DEI is a must in top-down strategy

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Women in advertising: DEI beyond the boardroom

on why DEI in MENA advertising must move beyond targets to drive culture, leadership, and real change.

Women in advertising: DEI that works

DEI leaders

An invisible revolution of DEI leaders becoming corporate hackers in 2025

City Films’ Joyce Hadife says DEI isn't a mood board, and it’s time for the industry to start living DEI in production.

Women in advertising: DEI isn’t a mood board

“Representation matters, but hiring for optics and PR misses the point. Equality should be about choice, not quota,” says JWI's Adele Baxter.

Women in advertising: When equality works, you forget it’s there

MCN Egypt’s Sahar Zoghby talks about taking Diversity, Equity and Inclusion beyond tokenism, favouritism and overcorrection.

Women in advertising: Inclusion drives economic growth

“At the current pace, full gender equality is still centuries away,” says Landor's Lara Assouad.

Women in advertising: Beyond gender

DEI diversity equity and inclusion women in advertising cover feature

Women in advertising: Taking DEI beyond mere dialogues on diversity

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Page 2 of 9

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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