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culture

‘Culture is more than posters on walls; ideas have no seniority’

BPG NXT 2024 graduate training programme

BPG reveals cohort, “gives back” with NXT 2024 training initiative

Honda Series 0 BPG

BPG wins social media and CX mandate for global mobility leader

How pharma brands show the humanity in marketing

Camilla d’Abo, Executive Vice President of Communications and Content, BPG

BPG picks Camilla d’Abo as EVP for Communications and Content

BPG announces raft of new client wins

Three pillars of innovation — by BPG’s Darius LaBelle

BPG announces promotions and 15 key hires

BPG strengthens senior leadership

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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