BPG strengthens senior leadership

Ramy El Sakka and Darius LaBell
Ramy El Sakka (Left) and Darius LaBell

BPG (part of the WPP Network) has announced senior-level appointments  in addition to hires across PR, media, UX, content and creative.

It has appointed Darius LaBelle as EVP/chief client officer to lead the agency’s CX, digital, creative, and strategy products. LaBelle has two decades of experience in strategy, brand, business growth and CX across consumer, healthcare and B2B brands in Asia, the Middle East, the US and Australia. He has worked with agencies such as BBDO, Ogilvy, Havas and Sapient and for brands like Emirates, Aldar, AbbVie, Sanofi, 3M, ANZ. Before joining BPG as chief client officer, LaBelle was based in New York, where he helped launch Havas Health CX, a data-led experience agency.

Ramy El Sakka has been appointed as the SVP/chief creative officer. El Sakka started his career with J Walter Thompson Cairo, working on brands such as Nokia, Nestle, Lipton, HSBC and Cadbury Adams, and winning pitches for Vodafone and Egyptian Tourism. El Sakka has worked with Leo Burnett Cairo, DDB Dubai and BBDO UAE, to lead brands such as Orange, PepsiCo, Henkel, Glad, Etisalat and Lipton Ice Tea. He played a major role in charting DDB’s success and has won numerous awards for the agency. A project he is proud of is “Lucky or Not” for Etisalat which was awarded best film of the year by Vimeo and exceeded set KPIs.

Avi Bhojani, group CEO, BPG said, “BPG is an Integrated by Design’ agency where creative, communications, media, data, CX and content converge under one roof. This gives brands the freedom and ability to plan and execute their marketing with the customer truly at the centre. We are increasingly seeing that customers expect more from every interaction they have with brands across multiple touchpoints. I’m confident that Darius and Ramy will leverage their CX and creative expertise and BPG’s 40-year market insights in the region to deliver exciting outcomes for brands and clients both from the government and private sectors.”