WPP company BPG has announced several client wins in the GCC over the last three quarters.
This year BPG, also known as Bates PanGulf, has won brands such as Trojena – The Mountains of NEOM, Wasl, Darna Rewards by Aldar, Uber and Talabat Kuwait.
BPG has also won strategic branding projects for First Abu Dhabi Bank.
Other new business wins include Bank Dhofar, RAKBANK and Sohar International Bank, who just acquired HSBC in Oman.
The new business wins have been supported by expanding mandates from retainer clients such as Ooredoo, Central Bank of Kuwait and Diraya with Kuwait Banking Association, Wooden Bakery, and Domino’s Pizza.
BPG’s social media practice has also expanded with new clients such as Porsche UAE (Al Nabooda), Titan Watches, and DMCC.
Avi Bhojani, Group CEO, BPG said: “It is an exciting time at BPG as we bring together our incredibly talented and motivated integrated team to serve some of the region’s most iconic brands.”
Darius LaBelle, President, BPG UAE, adds: “We look forward to driving impactful results for our clients, with integrated teams in content, comms, media, data, experience, and brand on every brief.”
BPG attributes its new client wins to its CX-focused strategy.
In a statement, BPG said, “The agency’s CX practice, integral to BPG 3.0, has also been one of its fastest growing, having extended and delivered CX strategies and assets to clients across Dubai, Kuwait and Oman.”
The company has gained several CX projects varying in scope from designing and refreshing websites and building sales enablement apps to UX/UI optimisation.
With its latest CX strategy, BPG has repositioned itself as BPG 3.0
Souheil Arabi, Group Chief Operating Officer, BPG and CEO, BPG Kuwait said: “BPG 3.0 is coming to life as our business is growing in every dimension: teams, services, revenues, and clients.
“This has been a year of tremendous activity and achievement with some notable wins for our team.
“We are doubling down on embracing relevant and appropriate AI tools into our day to day lives, and excited about the role of CX in brand building.”