Cultural Relevance Archives - Page 3 of 5 - Campaign Middle East

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Rahul Sharma, Associate Creative Director at Serviceplan Experience on automotive brands in KSA

Why cultural participation, not visibility, will define automotive brands in KSA

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

SSUP World’s CEO on how brands can balance creativity, culture, channels and community

Zainah Yassin, Senior Partnerships Manager, Vamp influencer marketing

It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it

Imagination's Sara Faisal on Saudi Arabia’s evolving experience economy.

Earning relevance in Saudi Arabia’s experience economy

Maya Abdulazim, Lead – Influencer Marketing, We Are Social / Socialize.

We Are Social appoints Maya Abdulazim to lead influencer marketing practice

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

From left, Onur Kece, Founder and Creative Director, and Alix Petit, Design Director, The Refreshment Club.

Paris creative agency The Refreshment Club to launch MENA hub in Dubai

Nicolas Chammaa, General Manager, Fujairah Rotana Resort & Spa on sustainability in marketing

Redefining impact with authentic sustainability marketing strategies

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Page 3 of 5

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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