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Ghassan Kassabji Impact BBDO The MENA Power List 2025

The MENA Power List 2025: Impact BBDO’s Ghassan Kassabji

Tarek Daouk, CEO, dentsu MENAT and President, Merkle SEMENAT on Campaign Middle East's On The Record podcast.

Podcast: dentsu’s Tarek Daouk on the tech ‘friction’ and cultural ‘fusion’ needed

From top left, clockwise, Mohamed Ali Almadfai, CEO, Emirati Coffee; Lizelle Fitoussi, Director – Marketing, Merex Investment; Aneela Halani, Regional Marketing Manager, Haleon; Shannon Soans, Co-Founder, No Filter; Riya Vatnani, Director of Communications, Cicero and Bernay; and Alina Sukhar, Associate Business Director, Digitas Dubai. coffee raves

Wake up and smell the coffee, marketers say

From left, Akanksha Goel, Regional Lead Middle East and India, and Toby Southgate, Global CEO, We Are Social

We Are Social unifies global identity with Socialize rebrand in the Middle East

Saurabh Dahiya, Head of Strategy and Planning, C2 Comms

C2 Comms appoints Saurabh Dahiya as Head of Strategy and Planning

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

13AM Crowd

13AM Crowd — New creative agency ‘combines global talent with local cultural insights’

Saudi Focus 2022: Keeping up with digital – by Assembly’s Salma Eraki

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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