Dubai-based creative community 13AM Studio has revealed the launch of 13AM Crowd, a new creative agency.
Through Project 195 — an ambitious mission to become the first brand in history to represent artists from every country on the planet — 13AM Studio already brings together a global collective of more than 200 creatives, representing nearly 70 nationalities, including an additional 30 top-tier additions, to help 13AM Crowd offer a comprehensive range of creative services.
From graphic and motion design to animation, AR, VR, and AI, 13AM Crowd shared in a statement that it is now equipped to handle creative projects of any scale, for clients anywhere in the world.
13AM’s portfolio already boasts collaborations with brands such as Adidas, Adobe, Audi, BBC, Coach, Dr. Martens, EA Sports, ESPN, F1, FC Bayern Munich, Ford, Manchester City FC, McDonald’s, NBA, Nike, Puma, Real Madrid FC, Riyadh Season, Starbucks, UPS, and YouTube — to name just a few
Speaking to Campaign Middle East, George Ripton, Founder of 13AM Studios, said, “What sets 13AM Crowd apart is our ability to combine world-class creative talent with deep, local cultural insight. Whether we’re working with a global brand or a local startup, we’re able to deliver creative solutions that are not only innovative but also culturally relevant.
“Our goal is to help brands tell stories that connect with people on a deeper level, wherever they are in the world,” he added.
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Ripton added, “This story isn’t just about a new agency launch — it’s about an ambitious movement to champion global diversity and redefine the creative industry through collaboration, especially in a world where negativity too often prevails. We believe that creativity is a universal language that transcends borders. This bold vision isn’t just about numbers—it’s about breaking down barriers, creating connections, and celebrating the immense diversity of the global creative community.”
He also shared plans for the introduction of 13AM Academy, a platform that will offer pioneering online courses and mentorship programmes, providing the next generation of creatives with the tools and opportunities to succeed in the industry, whilst using their already established community to teach this next generation.
In addition, 13AM is set to launch a podcast series, which will explore the intersection of creativity and culture, featuring inspiring voices from across the global creative landscape. Through these new initiatives, 13AM aims to further its mission of championing diversity and expanding opportunities for creatives worldwide.
Ripton concluded, “We’re building something truly special — a global community of creatives who reflect the incredible diversity of the world we live in. As we continue to grow, our aim is to give these artists the platform they deserve, helping them share their stories and connect with new audiences. By embracing global diversity and collaboration, we believe we can change the future of the creative industry — and create something truly lasting.”