Saurabh Dahiya, Head of Strategy and Planning, C2 CommsIndependent creative agency C2 Comms has appointed Saurabh Dahiya as its new Head of Strategy and Planning to build on its commitment to deliver unignorable brand solutions across the Middle East region.
With nearly two decades of experience in strategy and brand-building across the Middle East and Asia, Dahiya brings a distinctive blend of what the agency calls ‘full-brained thinking’, provocation and leadership acumen to his new role.
His strategic expertise spans automotive, aviation, banking, consumer durables, FMCG and real-estate, having partnered with some of the world’s most recognised brands to drive growth.
At C2 Comms, Saurabh will lead the agency’s strategy and planning function, continuing to architect questions, narratives and solutions to drive commercial impact with the power of data, logic and the magic of creativity.
Roy Aftimos, CEO of C2 Comms, said: “Saurabh’s penchant for business, cultural insight mining, and sharp storytelling makes him a valuable force as we continue to scale. We’re excited about the journey ahead.”
Dahiya’s approach to strategy is rooted in brutal simplicity, systems thinking, storytelling and culture. He is equally recognised for his leadership philosophy in championing bold thinking while cultivating a culture of learning, collaboration and mutual respect that empowers teams to deliver their best.
He believes that prioritising silence, safety and conformity is not strategy but a lack of it. True strategy embraces discomfort, acknowledges power dynamics, and actively engages, even when it feels unsafe.
Saurabh Dahiya, Head of Strategy and Planning, C2 Comms, said, “The region and the industry’s transformation has been rapid and there is no better time to reinforce creativity as the last true source of competitive advantage. C2 Comms is building work that works at the intersection of culture, data and technology and I am happy to come aboard to bring my best and that of our people and partners.”
