From left, Danny Agg, CEO & Head of Talent, and Jonathan Marshall, Agency Managing Director, Zodiac Global.Dubai-born talent management business Zodiac Global has officially expanded into influencer marketing and creator partnerships, responding to growing regional demand for more integrated, creator-first marketing solutions across the UAE and wider GCC.
Originally launched as a talent management business focused on representing British and international creators living in the UAE, Zodiac Global has seen rapid growth over the past 12 months as brands increasingly shift budgets toward creator-led marketing and long-term partnerships.
The expansion is being led by Jonathan Marshall, Agency Managing Director at Zodiac Global, and will see the business offer end-to-end influencer marketing services, including campaign strategy, creator sourcing, talent management, content production, paid amplification, creator partnerships and campaign execution across the UAE, Saudi Arabia and UK markets.
The move comes amid significant growth within the regional creator economy, with Dubai continuing to position itself as a global hub for digital talent, influencers and content-led businesses.
Danny Agg, CEO & Head of Talent at Zodiac Global, said, “Over the last 12 months, we’ve seen a huge increase in both creators relocating to the UAE and brands wanting to work more strategically with talent in the region. Launching the influencer marketing and creator partnerships side of the business felt like a natural next step, allowing us to bridge the gap between talent management and full-scale campaign execution.”
Rather than operating purely as a management company or solely as a campaign agency, Zodiac Global now combines exclusive creator representation with end-to-end campaign delivery, allowing brands to work more directly with talent while streamlining production and execution.
The company currently works across tourism, hospitality, fashion, beauty, automotive, lifestyle and entertainment sectors, supporting campaigns, partnerships and creator activations for brands and organisations including TikTok, Lookfantastic, L’Oréal, Atlantis The Royal, tourism boards across the UAE and multiple hospitality, tourism and luxury partners throughout the region.
Jonathan Marshall, Agency Managing Director at Zodiac Global, said, “We’re seeing growing demand from brands wanting to connect more authentically with the expat market across the UAE. With the increasing number of Western professionals, entrepreneurs and long-term residents now living in Dubai, brands are recognising that influencer marketing plays a key role in reaching these audiences in a more culturally relevant and engaging way.”
Marshall added, “Because of our position across both talent management and campaign execution, we’re uniquely placed to help brands connect with audiences through creators who genuinely live, work and influence within the region.”
Zodiac Global plans to continue expanding its creator roster and influencer marketing offering throughout 2026, with a particular focus on tourism, hospitality, luxury, lifestyle and entertainment partnerships across the GCC.
