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Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

AW Rostamani Group appoints Chief Communications and Marketing Officer

PRCA restructures board in the MENA region

Two steps toward gender equity – by Logitech’s Soo Chun Tan

Karim Geadah, Account Director, Corporate Practice at Atteline

Crisis Management – by Atteline’s Karim Geadah

Worldcom Public Relations Group welcomes UAE-based ProGlobal to its Network

New consultancy in Central & Eastern Europe forges partnership with Houbara Communications

THE WORK

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

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