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Shantesh S Row, Executive Creative Director, Liwa Content.Driven on copy and content within advertising

When copy forgot how to sing

The Luxe Narrative

Marketing consultancy The Luxe Narrative launches in Dubai

Arabic

The evolution of feedback on Arabic copy

From left, Victoria Gleeson, Managing Partner, Among Equals; and Emily Jeffrey-Barrett, Founder, Among Equals.

Creative agency Among Equals launches Dubai branch led by Victoria Gleeson

GVGL Marketing X Facta

GVGL Marketing partners with Xfacta ‘to build brands and drive business success’

Industry veterans launch creative courses for ad industry

The content creation ecosystem will be disrupted

Rallying Gulf Creatives to Join a Virtual Collective

Sophia Kenvold says it’s time to rethink how we make content for social

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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