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Where do great ideas come from?

Brands want ‘Arabic-first’ campaigns

Rani Amayri – Arabic Copywriter of the Year: Expect more in Arabic

Mazen Jawad and Michael Habre

Horizon holdings appoints Michael Habre as creative director in KSA

These 5 brands on TikTok may just inspire your next viral campaign, by Team Red Dot’s Pooja Bhatia

Livingroom wins UAE Young Lions competition

CREATIVE FACES TO WATCH – 2019

Big Won Rankings 2014: UAE retains sixth spot for creativity

THE WORK

Skechers ‘brings cool’ back to school

Creative Featured The Work VideoOct 9, 2024

Riyadh Season teases high-stakes tennis showdown with ‘Call of the Kings’

Levi's Beyoncé campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkOct 7, 2024

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

IV Crown Showdown Riyadh Season

Advertising Creative Digital Editors' Picks Featured Marketing News The WorkOct 2, 2024

IV Crown Showdown campaign unveils Riyadh Season fight card

Creative Featured News The WorkSep 30, 2024

Shantelle Nagarajan

New Balance says ‘Run Your Way’ with activation-based campaign

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