Livingroom wins UAE Young Lions competition

A team from Livingroom Communication has won the 17th edition of the UAE Young Lions Digital Competition. Hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity – in association with Dubai Media City, the competition saw art director Arwa Al Jundi and copywriter Warsha J. Dhemani named Gold winners.

The winning duo was selected from a pool of 16 participating teams, and will be flown on an all-expenses-paid trip to Cannes to represent the UAE at the International Young Lions Digital Competition in June.

Sumer Kotwal (art director) and Gaurav Maitreya (copywriter) from Publicis Sapient, who were the Gold winners of last year’s competition, bagged Silver.

With so many creative ideas and inspiring submissions, determining the Bronze winner was a challenge, said the organisers. This year, the UAE Young Lions Digital Competition saw a tie between three teams: Felipe Menezes and Sabine Haddad from TBWA\RAAD; Alan Hong and Poroma Pant from Saatchi & Saatchi Dubai; and Nour Mohammad and Peter Mazloumian from Socialize.

This year’s client was the World Food Programme (WFP) – the food- assistance branch of the United Nations and the world’s largest humanitarian organisation addressing hunger. The competition was sponsored by Getty Images and Xerox Middle East.

Ian Fairservice, managing partner of Motivate Media Group, said: “After 17 years of hosting the Young Lions competition, we have seen some inspiring work from these exceptional young professionals. This year is certainly not different and I’d like to wish Arwa and Warsha from Livingroom Communication the best of luck representing the region in Cannes. I’m sure they will be great ambassadors for the UAE.”

Majed Al Suwaidi, managing director of Dubai Media City, said: “Dubai Media City is proud to collaborate once again with the UAE Young Lions and Motivate to encourage the rise of digital platforms and the region’s creativity.”