Horizon Holdings has announced the appointment of Michael Habre as creative director at Al-Afak, a Horizon Holdings agency in Riyadh, Saudi Arabia.
In this role, Habre will work with Tony Rouhana, VP – Saudi Arabia, to lead the creative product and restructuring of the creative team in the Kingdom.
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An engaging storyteller and Arabic copywriter at the core, Michael brings in 17 years of experience in the evolving and transforming Arab world, having worked with several industries such as FMCG, telecom, QSR, automotive, healthcare, leisure and entertainment, financial institutions, airlines and real estate within the private sector and government institutions alike.
Mazen Jawad, CEO at Horizon Holdings said, “Since our first meeting, I felt that Michael was the perfect fit for this role that requires us to make a giant leap forward in a Kingdom where creativity and wonders will be the headlines of world news. By your side, dear friend, we shall have never finished success.”
Tony Rouhana, vice president at Al-Afak, is looking forward to making this change and transformation a reality in partnership with Michael, a step forward in an evolving marketplace. Tony added, “It’s important to have a creative partner full of positive energy equipped with experience, people and tools to remodel our creative product within our global context and ambition so we remain at the forefront of our industry… a success story in the making.”
Habre said, “Mazen & Tony’s vision is what brought me here today. I am very excited to have joined Al-Afak and looking forward to working closely with everyone to translate this into a wonderful reality. Being at the heart of change now is vital and essential. Having met the team, I am confident that we can create data-driven and insightful creative stories together. I am truly looking forward to be exploring the new horizons ahead.”