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Where do great ideas come from?

Brands want ‘Arabic-first’ campaigns

Rani Amayri – Arabic Copywriter of the Year: Expect more in Arabic

Mazen Jawad and Michael Habre

Horizon holdings appoints Michael Habre as creative director in KSA

These 5 brands on TikTok may just inspire your next viral campaign, by Team Red Dot’s Pooja Bhatia

Livingroom wins UAE Young Lions competition

CREATIVE FACES TO WATCH – 2019

Big Won Rankings 2014: UAE retains sixth spot for creativity

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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