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DMS turns up gaming volume with AudioMob partnership

Publicis Groupe appoints Demet Iklier as EMEA COO

How creatives can stay relevant as Web3 emerges – by Impact’s Fouad Abou Mansour

Understanding consumption patterns and what it means for retailers, by BFL Group’s Ayman Beydoun

Wissam Najjar takes on group COO role as Chadi Farhat leaves OMG

Impact BBDO Dubai appoints Syed Azeem Afzal as CEO and Samantha Stuart-Palmer as COO

Omnicom Media Group MENA promotes Elda Choucair to CEO

Lebanese chaotic dynamics, by Bridge of Minds’ Sarah Araigy

Newly appointed chief growth officer at “CG Digital” and new COO appointed at DMS

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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