By Fouad Abou Mansour, COO, Impact BBDO
According to a 2022 Creator Report by Linktree, the popular social media reference landing page company, the potential size of the creator economy, traditionally defined as people who create social media content for a living, is over 200 million. That’s 200 million people—or a group almost half the size of the entire Middle East—who have a massive influence on consumers and media.
In recent years, the definition of the creator economy has evolved to include much more than content creation for social media. In a 2021 Future of the Creative Economy Report, Deloitte defined the creator economy as an ecosystem that comprises a wide range of
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
