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AOTYME2025
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$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Mashreq Muna Al Ghurair on building authentic conversations

Building authentic brands: From awareness to advocacy

data creativity

Kijamii’s Zeyad Salem: ‘Data doesn’t kill creativity, how you read it does’

Mai Cheblak, Head of Corporate Marketing at Emirates NBD

Brand Focus: One human connection at a time

Mubashir Dimanyat OOH DOOH campaign contest SMEs

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

Pitfire Pizza engages with community through ‘box art’

Brenda Kassir, Strategy Director, Cheil MEA

The evolution of fandom and how to nurture a fan base for brand loyalty

The comments section: a new platform for driving engagement

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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