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smartphone addiction Don't Look Down Mullenlowe MENA Fixby

Fixby, Mullenlowe create 9-hour film “with a twist” on children’s phone addiction

It’s child’s play for Toyota’s hybrid

IKEA explores Ramadan through the eyes of a little boy

Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport

ABCs of back to school – by DMS’s Farah Kanaan

This Ramadan LEGO Middle East brings us a glimpse of Ramadan through the eyes of children

TikTok joins Technology Coalition to counter online sexual exploitation and abuse

Global food & beverage companies in the GCC achieve 100% commitment to restrict marketing to children

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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