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It’s child’s play for Toyota’s hybrid

As KSA moves towards a fully electric future, the lack of infrastructure currently presents a challenge. Toyota’s Hybrid Electric Vehicles (HEVs) aim to  offer a more accessible and sustainable alternative to traditional combustion engines, yet people remain apathetic towards HEVs. However, the consequences of automobile emissions will ultimately affect future generations.
Since it’s the children’s future at stake, Serviceplan Middle East decided to make them the spokespeople for Toyota’s hybrid range. The goal was not to preach, but simply delight and entertain viewers, while extolling the benefits of Toyota’s hybrid range.
The campaign saw the agency bring together children and

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