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- Agency of the Year
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From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: Havas Middle East’s Alejandro Fischer

HAVAS promotions

HAVAS Middle East strengthens leadership with four promotions

Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN on AI in Saudi Arabia

PIF-backed HUMAIN’s Acting CMO on Saudi Arabia as a global AI powerhouse

tahaab

Strategic Planning Leader of The Year 2024: Tahaab Rais, Publicis Groupe ME&T

Luxury UAE

The subtle luxury shift taking shape in the UAE

Christian Fedorczuk, CEO, PHD MENA.

Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA

Tahaab Rais: The problem in creativity

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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