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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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Merkle's Andreas Skopal shares how agencies are redefining their role as embedded growth partners – designing connected, tech-enabled experiences that earn attention through relevance, agility and impact.

Industry Snapshot: Agencies as embedded growth partners

From left. Saadi Alkouatli, Executive Creative Director, and Rawad Eldahouk, Head of Strategy, FP7 McCANN Riyadh.

FP7 McCANN Riyadh appoints ECD, Head of Strategy

The Refreshment Club as

The Refreshment Club appoints Alix Petit as CEO for Dubai, Paris

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

Magna Global MENA took home the Media Agency of the Year title. The award was presented by Ziad Khammar, COO of DMS (right), a member of Choueiri Group and the category partners for the award.

AOTY 2025: Magna Global on winning the Media Agency of the Year

Are global and regional agencies working as effectively as local Saudi agencies?

Are global and regional agencies working as effectively as local Saudi agencies?

Think Human Bastos

Think Human appoints Tiago Bastos as Creative Director

Amel Osman succeeds Laura Stockwell, who led the launch and early growth of H/Advisors, which is part of the Havas Network, in the GCC.

H/Advisors appoints Amel Osman to lead UAE office

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Page 3 of 22

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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