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Flyby appoints former talabat CEO Tomaso Rodriguez as Chairman

Bringing his experience of six years as CEO at talabat, Flyby taps Tomaso Rodriguez for his leadership, sending a clear signal that reached a level of traction and maturity that’s ready for scale.

tomaso talabatTomaso Rodriguez, Non-Executive Chairman of the Board, Flyby.

Tomaso Rodriguez has been appointed as Non-Executive Chairman of the Board at adtech company Flyby, following his exit from talabat as CEO. The move signals Flyby’s transition from early traction to scale as the company prepares for a Series A raise and accelerated deployment across Europe and the Middle East.

Bringing his experience of scaling talabat’s business by more than ninefold during his six years as CEO, Flyby taps Rodriguez for his leadership, sending a clear signal that reached a level of traction and maturity that’s ready for scale.

With humble beginnings in Munich, Abu Dhabi, and Dubai, Flyby has evolved into a live, digital out-of-home network embedded directly into last-mile


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.