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Dubai-based creative agency Vibes appoints Marc El Khoury as CEO

El Khoury will lead the agency’s overall business strategy, growth agenda and client partnerships, while overseeing the continued development of Vibes’ creative and commercial offering.

Marc El Khoury, Chief Executive Officer, VibesMarc El Khoury, Chief Executive Officer, Vibes

Vibes, a Dubai-based creative agency, has appointed Marc El Khoury as Chief Executive Officer as it looks to strengthen its market presence and support its next phase of growth.

The appointment marks a strategic step for the agency as it continues to build its position in the UAE’s creative and communications landscape, with a focus on integrated brand, content and experiential solutions.

In his new role, El Khoury will lead the agency’s overall business strategy, growth agenda and client partnerships, while overseeing the continued development of Vibes’ creative and commercial offering.

El Khoury brings experience across business leadership, marketing and communications, and is expected to play a key role in expanding the agency’s footprint and sharpening its proposition for brands seeking more agile, culturally relevant and high-impact creative work.

Commenting on the appointment, Marc El Khoury, CEO of Vibes, said, “I’m proud to take on this role at an important stage in Vibes’ journey. The agency has strong ambition, a clear creative vision and significant potential for growth.

He added, “I look forward to working with the team to strengthen our market presence, deepen client partnerships and deliver work that is both strategically grounded and creatively distinctive.”

The appointment reflects the agency’s commitment to investing in leadership and building a business equipped to meet the evolving needs of brands in the region.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.