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Pampers Preemie campaign Havas Middle East Havas Red

Pampers helps UAE’s premature babies through Preemie campaign

‘What’s the fuss about?’: The genius of disruptive marketing

Little Moons floats a giant mochi over Dubai’s JBR

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai

Nation branding: Why it’s an art, not a science

Is your data in safe hands?

Industry Forum: Is OOH better at generating brand awareness than driving a call to action?

Industry Forum: Do advertising awards equate to brand success?

A view from Marcus Brown: Winning new business doesn’t have to be at the expense of mental wellbeing

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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