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Doux Chicken Hashtag Contatious

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Potentialis 1

Publicis Groupe Middle East launches Potentialis model for human-AI collab

Vineeta Gogia Vijan, Senior Business Director at Smartifai on story sensing through AI for brands

From storytelling to story sensing — How AI is transforming brands

Rishad Tobaccowala, Strategic Advisor, Takumi

Takumi appoints Rishad Tobaccowala as Strategic Advisor

Saurabh Kulkarni, Digital Director, Cheil MEA on website management and SEO

Smarter websites, stronger search: The next era of website management and SEO

Kijamii

Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones

Nissan Magnite Infobip

Nissan, Infobip achieves 200% engagement uplift with agentic AI WhatsApp campaign

Helen Kareva, Co-founder and COO, SpeakUp on AI content creation

How content creators ‘stay real’ in the age of AI

Nurcan Bicakci Arcan, Vice President - Marketing & Communications, CPX on trust in the cyber age

Storytellers to safeguards: Marketer’s role in building trust amid cyber concerns

1 2 … 23

Page 1 of 23

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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