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By Amel Osman, Communications and Reputation Advisor on ChatGPT

The real ChatGPT crisis: less about the ‘doing’, more about the ‘thinking’

By Ahmad Yassin, Director of Marketing and Communications, Knowledge Group Consulting on AI agents

Goodbye consumer, hello AI agent: the evolution of advertising

From left, Rohit Mathew, Publicis Sapient’s Head of Financial Services, MENA and International Banking, and Oliver Reppel, Publicis Sapient’s Head of Financial Services, MENA and International Banking.

Publicis Sapient appoints Co-Heads of Financial Services for the MENA region

All watched over by (AI) agents of loving change …

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

Joe Nicolas, CEO, UM MENAT on the year ahead for media in 2025

Predictions 2025: The year ahead for media

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

David Do Rosario, Head of Digital, Havas Middle East Google ChatGPT

Google vs ChatGPT: ‘One era ends, another begins’?

Ali Ozbay, Vice President of Marketing and Communications, Rixos Hotels & ALL Inclusive Collection

Predictions 2025: The year ahead for hospitality marketing

1 2 … 12

Page 1 of 12

THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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Snap Case Study – Level SHoes

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Aleph celebrates its 20 year anniversary

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Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration

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Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Feb 18, 2025

Publicis Sapient appoints Co-Heads of Financial Services for the MENA region

Feb 17, 2025

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