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Tamkeen by BelArabi offers two female-led startups free PR

The initiative aims to give back to female-led startups, many of which have supported BelArabi's journey to success.

female-led startupsGhida Abou Zeki, Founder, BelArabi.

BelArabi, a UAE-founded agency providing Arabic communication services, has launched ‘Tamkeen by BelArabi’ to support two female-led startups on a complimentary basis for three months.

The initiative stems from BelArabi founder’s own journey in arriving to the UAE with a suitcase full of dreams and ambition in 2014. To give back, the agency is offering two female-led startups professional PR and communications support. This will include all services from PR to earned-media, influencer partnerships and social content.

“When I first stepped in the UAE in 2014, I felt that only here my dreams will be heard and seen, and today is the day I can give back to a country that turned my dreams to reality,” said Ghida Abou Zeki, Founder, BelArabi.

“Launching this BelArabi initiative for startups, will support small businesses that need it most right now and give back to the startup community that helped shape our journey,” she added.

The agency specialises in elevating Arabic marketing material through its expert team of translators, copywriters and language specialists. The agency’s model is designed to embed within creative, advertising and communications agencies to ensure that Arabic content and storytelling is authentic and culturally attuned.

Applications must include five points of information:

  1. A brief about the company
  2. A list of the company’s social media handles
  3. The current challenges the company is facing
  4. Key messaging and target audience
  5. How they hope BelArabi can support them

Those interested can apply to [email protected]

Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.