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Campaign Middle East sets the tone for Ramadan advertising with a stellar event

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Campaign Saudi Briefing: Media and Marketing

Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

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THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

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