Anup Oommen Archives - Campaign Middle East

Latest
- News
- Industry Forum
- Media
- Marketing
- Advertising
- PR
- Digital
- Pitches
- Appointments
- Opinion
- Dubai Lynx
- Brands
- The Spin
Featured
The Work
Events
Directory
Podcast
Jobs
Agency of the year
About Us
Magazine
Contact Us
Newsletter
Account
- Register
- Log In
Follow Us
- Facebook
- Twitter
- Linkedin
- Youtube

Latest
- News
- Saudi Focus
- Industry Forum
- Media
- Marketing
- PR
- Digital
- The Work
- Pitches
- Appointments
- Opinion
- Dubai Lynx
- Brands Focus
- The Spin
- Agency of the Year
- Private View
Events
Directory
Podcast
Jobs
Magazine
More

Register
Sign In

Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

Dubai Lynx

Dubai Lynx Debrief: Jury Presidents, leaders to discuss MENA’s creative landscape

Alistair Burton, Head of Digital First and Omnichannel Retail, Snap Inc.

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

Campaign Middle East sets the tone for Ramadan advertising with a stellar event

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

1 2

Page 1 of 2

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

Home Page Ads

- Advertisement -

LATEST ISSUE

Top news, insights and analysis every week

SIGN UP TO
CAMPAIGN’S NEWSLETTER

MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

Mar 25, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Mar 27, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Advertise For Desktop

Advertise For Mobile

Subscribe to Campaign Magazine >
Login to My Account >
Sign up to our Newsletter >

FOLLOW US

Terms & Conditions
Contact Us

© copyright 2022 CampaignME

Information

About
Magazine Archive
Site Map
Advertise With Us

From Motivate Network

GulfBusiness
EmiratesWoman
WhatsOn.ae
Golfdigestme.com
Dubai Lynx
Vamp
BooksArabia

International

Campaign Asia
Campaign India
Campaign Japan 日本
Campaign China 中国
Campaign US
Campaign UK
Campaign Turkey

© copyright 2018 CampaignME