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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards

IAB MENA elevates audio advertising with new task force

Cannes Lions reveals UAE shortlisting jury for 2024

PRCA MENA announces the relaunch of its NextGen groups

PRCA MENA announces the relaunch of its NextGen groups

Snapchat introduces Snapchat for Web

PRCA MENA announces new member Empyre Communications

TailWind EMEA & GlobalWebIndex announce exclusive partnership in MENA & South Eastern Europe

THE WORK

IV Crown Showdown Riyadh Season

IV Crown Showdown campaign unveils Riyadh Season fight card

Creative Featured News The WorkSep 30, 2024

Shantelle Nagarajan

New Balance says ‘Run Your Way’ with activation-based campaign

Al-Futtaim IKEA Memac Ogilvy Complete Sleep bedding collection advertisement campaign

Advertising Case Study Creative Digital Editors' Picks Featured Marketing News Social Media The WorkSep 27, 2024

Al-Futtaim IKEA ‘adzzz’ for bedding ‘harnesses the power of a yawn’

Aster superpower superhero project

Advertising Creative Digital Featured Marketing News The WorkSep 27, 2024

Aster ‘superheroes’ campaign for children’s health and wellness

Idris Elba UAE Impact BBDO Bring Your Impossible Campaign

Advertising Creative Digital Editors' Picks Featured Insights Local Businesses Marketing Media News Social Media The WorkSep 27, 2024

Idris Elba voices UAE’s invite to the Earth’s best: “Bring Your Impossible”

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: How SMC is ‘hitting a home run in the Kingdom’

Sep 30, 2024

Impact of effective internal communication

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Unveiling retail media 3.0 at Amazon Ads Connected Worlds

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New Balance says ‘Run Your Way’ with activation-based campaign

Sep 30, 2024

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