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W Group unveils real-time programmatic DOOH platform

Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards

IAB MENA elevates audio advertising with new task force

Cannes Lions reveals UAE shortlisting jury for 2024

PRCA MENA announces the relaunch of its NextGen groups

PRCA MENA announces the relaunch of its NextGen groups

Snapchat introduces Snapchat for Web

PRCA MENA announces new member Empyre Communications

TailWind EMEA & GlobalWebIndex announce exclusive partnership in MENA & South Eastern Europe

THE WORK

Your Bazaar

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

Digital Featured The Work Video Video & AudioJul 8, 2025

Share ENBD rewrites the rules of card marketing with new campaign

BAYN Launch

Featured Marketing Media The WorkJul 4, 2025

Archer Media delivers immersive road branding for BAYN launch

Coolest Class

Creative Digital Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

GymNation’s “Coolest Class” activation beats Dubai’s heat

Careem Pay

Advertising Creative Featured Marketing The WorkJul 4, 2025

Shantelle Nagarajan

Careem Pay makes money fly in latest campaign

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